Study On Effective Supply Of Competitive Sports Services Products In China

In this dissertation ,From the perspective of economics, competitive sports is regarded as Social production activities, and the development of competitive sports is regarded as process of outputting competitive sports products which meet the different needs of the society through allocating resources rationally and effectively by using of certain social mechanism. The concept of effective supply of competitive sports services is provided, and the operation mechanism of three mechanisms which realize effective supply of competitive sports services is analysed. On base of it, the analysis mainly focused on effective supply of'Aoyunzhengguang category'competitive sports services products and professional competitive sports services products. Documentation, interviews, statistical analysis and comparative analysis were used during study. The main views are as following:Firstly, from the standpoint of production, competitive sports is one type of Social production activities which constantly improve athletes'vocational skills at the core and access benefits by supplying competitive sports products which meet people's special need of watching. Competitive sports services products are all kinds of sports events in fact, it's a non-physical forms of sports labor outcomes, and product of labor of those who participate in competitive sports as main forces combined with material conditions for competitive Sports production, Which Constructed by the series of activities.Secondly, effective Supply of Competitive Sports Services Products means that supplying should be selled out, needs should be met appropriately, the carrying capacity of resources and environment should be fully considered, and the government's policies and regulations should be well implemented ,which is an interactive sustainable supply of three-dimensional combination including supply of competitive sports services products, supply of production elements and Supply efficiency. It is realized through certain social function mechanisms including governmental mechanisms, market mechanisms and social mechanisms. These three mechanisms have different dynamics of supply, strength and weakness, play different roles, and have different role fields and modalities. Under the conditions of market economy, It is necessary to rationally define the right of the government, the market and the NGO to play their respective social functions, Properly handle the relationship between the government, the market and the NGO, maximize the role in the field of the respective roles of the three mechanisms according to different competitive sports services products attributes, and rationally divide the work, complement each other and substitute each other under certain conditions in practic, so as to realize the effective Supply of Competitive Sports Services Products.Thirdly, Aoyunzhengguang category'competitive sports services products in China is pure public goods, the governmental mechanisms should play leading role for it's effective supply. From a historical perspective, the supply of'Aoyunzhengguang category'competitive sports services products in China has achieved a lot. However, from effective supply perspective, so many problems exist, mainly lies in structural flaws of supply, ineffectiveness of supply of production elements, Inefficiency of supply, unsustainable supply, and the low level of market and socialization of supply etc. These problems not only are historical inevitability, but also are the results that the ideas and the way of the supply can not match with the economic and social development. Therefore we must choose the ideas and the way of supply compatible with the economic and social development, and take corresponding measures.Fourthly, Professional competitive sports services products is a quasi-public goods with strong externalities, the mechanisms of effective supply of should be the market mechanisms. The mechanism errors of supply of Professional competitive sports services products in China is the main reason that cause problems in professional competitive sports production activities. In order to solve these problems, we should improve the supply mechanisms of professional competitive sports services products, especially following issues such as handling the relation between the "Aoyunzhengguang" and professional sports appropriately, clearing government's functions in professional sports production activities, establishing industry self-regulatory mechanisms for professional sports production activities, And shaping professional sports clubs should be focused on.