Jiang Zemin's Culture Innovation Thought And Contemporary Enterprise Culture Construction

Enterprise culture is the sum total of value systems and various conceptual culture forms which are formed gradually in the production and management of the enterprise, it includes values , criteria of behaviour, moral qualities, social customs and habits, system and law, spirit look and so on. Enterprise culture is formed and developed like the general social culture and national culture in the process of culture innovation. It is the times' call to strengthen enterprise culture construction, and culture innovation is the soul of culture construction. Jiang Zemin's culture innovation thought is guide to the socialist enterprise culture construction with Chinese characteristics, it is also a guide to the Xing Quan enterprise culture construction.Xiang Quan enterprise culture is formed and developed on the basis of critically inheriting the local culture, it introduces a culture innovation way of combination of national characteristics of Xiangxi and modern national spirit, integration of abandonment of the traditional methods and cultivation of scientific concept, unification of guide of the Xiang Quan culture and entire advancement of local civilization. During this process the simple, bold and forthright character being hard-working and able to bear hardships spirit of the national traditional culture of Xiangxi and the ecological culture concept of harmonious existence between human and nature are filled with by the Xiang Quan men the catalyst of time spirit, that produces a modem enterprise culture just like a sweet and refreshing wine, a miracle is produced in which the spirit of local culture are modeled each other, propagating enterprise culture and attention to economic benefits are promoted each other and advance shoulder and shoulder.The secret of success of the Xiang Quan culture construction lies in it always takes culture's advanced quality as the objective orientation and establishes cultural innovation based on the advanced productivity, it makes conceptual innovation science and technology innovation and systematical innovation that push the development of the advanced productivity, itcorrectly grasp and deal with the relationship between the times characteristics and advanced quality of the enterprise culture. Meanwhile, from extraction and development of wine culture to creation and management of cultural wine, Xiang Quan always establishes its own brand as the carrier of advanced culture and builds an culture with the special struggle-competition concept, self-negated development concept and advancing with the time enterprise culture development concept based on taking human as the core, that builds a Xiang Quan image in the circumstance of China's entry into the WTO and completely displays a value tendency of combination of economic benefits and social effects, unification of the traditional culture and modernization of the west part of Hu Nan province.The key of Xiang Quan enterprise culture's sustainable development is to uphold Jiang Zeing's culture innovation thought and give human values and mode of behaviour of enterprise culture a full play in making a great take-off of the enterprise.According to the requirement of enterprise culture innovation of the new period Xiang Quan culture builds a study-type team and a Xiang Quan idea with the 'keep on innovating' spirit and designs a Xiang Quan cultural innovation strategy standing at a height of the economic globalization and models a new type 'Xiang Quan man' in the market competition and guarantees plenty of talents for the enterprise to creat a glory again.From the perspective of studying Jiang ze ming's culture innovation thought and integrating the reality of the 'Xiang Quan' enterprise culture construction this paper discusses the importance and emergence of strengthening the contemporary enterprise culture construction and the guiding role of Jiang Ze ming's culture innovation thought to the contemporary enterprise culture construction, as well as the innovation experiences and development plan of the 'Xiang Quan' c...