Research On The Relationship Between The Value Of Managers And Corporate Social Responsibility

At the beginning of twentieth Century, corporate social responsibility movement began to rise, in Europe and the United States today, corporate social responsibility has been widely concerned by theoretical circles and the business community. With the introduction of the research achievements of foreign scholars, and many problems in China’s economic and social face began to highlight, the scholars of our country also gradually began to focus on this subject and research. At present, China’s research and practice of social responsibility on the social responsibility of enterprise development have made important progress.Why should the enterprise bear the social responsibility? Or, what is the reason of corporate social responsibility? Make clear this problem, is to promote the premise and the foundation of corporate social responsibility. On this issue, the academic circles more consistent view that enterprises, for three reasons:the pressure and ethical factors and economic factors, external environment. Among them, most researchers believe that the main factors to promote corporate social responsibility is the market competition and the external social environment pressure, at the same time, also have a few scholars emphasized that the main reason of corporate social responsibility is the enterprise managers based on ethical considerations. Two views are justified, but the latter view deserves more attention and exploration. Reality tells us that the managers of the enterprise value is the basis of behavior, determines the ethical decision behavior, is essential for enterprises to fulfill the social responsibility and role. Therefore, this study from the ethical motivation of corporate social responsibility perspective, attempts to explore the important influence of the managers of the enterprise value cognition of corporate social responsibility, analyze the possible relationship between values and corporate social responsibility of the enterprise managers and its inner mechanism. At the same time, this variable into the decision-making mechanism of the study, analysis of moderating role of group decision mechanism on the management performance value view and corporate social responsibility. The main technique route of this study is:put forward the concept model and research hypothesis research based on analyzing the possible relationship between values and corporate social responsibility of the enterprise managers and their internal mechanism, and then makes an empirical test.This research mainly around the following issues:First:the enterprise managers influence on corporate social responsibility values.The existing research thinks generally, the managers of the enterprise values its effect on corporate social responsibility attitude and cognition, and then influence the ethical decision, there is a close relationship between the managers of the enterprise values and the enterprise social responsibility behavior. But the enterprise manager show values impact of corporate social responsibility performance is further to explore, this research tries to in-depth analysis and Study on the relationship between the managers of the enterprise before the value view and corporate social responsibility performance may exist and its inner mechanism.Second:the effect of different decision mechanism on the social responsibility of the enterprise performanceDifferent decision mechanisms will have different effects on business ethical decision making. In the individual decision-making mechanism, the decision-making of the enterprise with the enterprise managers distinctive individual color, while in group decision making mechanism, decided to corporate social responsibility behavior decision-making mechanism is whether it includes any aspect of ethics. The influence factors of corporate social responsibility performance rising from the individual level to organizational level, to explore the influence of corporate social responsibility behavior, group decision mechanism and the mechanism, this study is an important focus of.Third:the enterprise decision-making mechanism in regulating role of performance management and corporate social responsibility in the view of valueInterference management values influence on corporate social responsibility by enterprises decision-making mechanism, which makes further discussion of the managers of the enterprise values in the regulation of enterprise decision-making mechanism under the influence of the corporate social responsibility has become an important problem. This study will be incorporated into the mechanism of group decision making of enterprise managerial value research framework and social responsibility, a comprehensive analysis of the relationship between the "managerial value, decision- making mechanism and corporate social responsibility, to discuss the enterprise group in decision-making mechanism, decision-making mechanism of different value orientation(economic oriented or ethical orientation) Regulation effect on the relationship between the managers of the enterprise values and the enterprise will this responsibility behavior, and makes empirical test.Through the empirical analysis, this paper concluded three main research:1. Collectivism value view of enterprise management concept and corporate social responsibility is related to the value of individualism, enterprise managers view the relationship between the performance and social responsibility of the enterprise is not obvious. The reason the individualism values show no obvious relationship with the social responsibility of enterprise managers, motivation is the social responsibility of the enterprise not only includes the ethical factors, including the economic and environmental factors. That is to say, the decision of enterprises not only affected by management values, but also by the enterprise must obtain economic benefits, the influence of the pursuit of economic profit consideration; at the same time, affect decision-making will be subject to the laws and regulations of the state and external stakeholder pressure, enterprise for its own development and corporate image, will passively assume social responsibility. Therefore, the enterprise managers hold values of individualism, social responsibility of enterprises is not necessarily bad. The managers of the enterprise value to discuss and corporate social responsibility dimensions may also prove the above point of view.2. The performance of group decision mechanism has a significant impact on corporate social responsibility. Appositive correlation significantly ethics oriented group decision mechanism and corporate social responsibility, and economic oriented group decision mechanism and corporate social responsibility performance showed a significant negative correlation.3. Group decision mechanism on the relationship between enterprise management performance value view and corporate social responsibility plays regulatory role. In the individual decision-making mechanism, managerial value will directly effect on the performance of corporate social responsibility, management values and social responsibility of the enterprise performance is positively related to. But in group decision making mechanism, managerial value expression and the role of corporate social responsibility is not significant, the reason may lie in group decision making, management values do not directly affect the corporate social responsibility, corporate social responsibility is mainly composed of value orientation of group ethical decision making or decision model (ethical orientation or economic oriented) to decide.The main implication of the study is:1. Relevant government departments to strengthen the building of corporate social responsibility, to promote corporate social responsibility behavior, in addition to improve the relevant laws and regulations, we should strengthen the publicity of enterprises, improve the understanding of enterprise to undertake the social responsibility of the significance of business ethics, strengthen the cognition of social responsibility, make the enterprise to realize the social responsibility is the enterprise should and must be undertaken, to realize social responsibility is not only the development and progress of the state and society benefit, at the same time to the enterprise is also advantageous, make the enterprise bear the social responsibility to change from passive to active social responsibility.2. The enterprise decision-making mechanism is different, the social responsibility of the enterprise performance is different, to enhance the social responsibility of the enterprise performance level, we should first analyze the enterprise is a kind of what kind of decision-making mechanism, the understanding of the enterprise is a personal decision or decision by the group, so that it can have to adopt different methods to improve the performance of corporate social responsibility.3. In a personal decision mode, corporate social responsibility is mainly affected by the managers of the enterprise value, therefore, in order to improve the performance of corporate social responsibility, we should promote the management actively strengthen ethical self-cultivation, improve the moral realm, ethics cognitive efforts by improving the management of social responsibility of enterprises, to promote social responsibility initiative bear in the pursuit of economic interests at the same time the enterprise.4. In group decision making mode, enterprise managers personal values, not a direct effect on the performance of corporate social responsibility, corporate social responsibility is mainly composed of a group of enterprises ethical orientation in the decision-making process to decide, in order to improve the level of corporate social responsibility, must be in the decision-making process, make the process of group decision making include ethical considerations action plan. Only in the evaluation process of the programme of action to join the ethical analysis, in the choice of action plan to give attention to the ethic factors, enterprises can have the social responsibility better.