Research On Evaluation And Promotion Of Forest Certification In The Northeast Stated-owned Forestry Enterprises

The whole world was concerned about forest depletion and the result of social and environmental issues, forest certification was an institutional innovation of mitigating the adverse effects of forest management activities through the market. It had been accepted by many countries in the world, and developed rapidly. As the major forest products importer and exports country in the world, China had been concerned by the international communities. China had promoted the initiation and promotion work of forest certification actively, since the establishment of the FSC working group. Forest certification developed rapidly and established a national forest certification system, but it was still in its infancy. The development of forest certification in other countries started with pilot basically, and then gradually expanded the scope of certification. As a pioneer of carrying out forest certification, the northeastern state-owned forest enterprises had been rated pilots many times and became importance regional of promoting forest certification.It had a strong demonstration effect. Therefore, it was necessary to study the effect of forest certification in the northeast state-owned forestry enterprises and how to promote forest certification in the northeast state-owned forestry enterprises successfully; the paper had important theoretical and practical significance for the northeast state-owned forestry enterprises and forest certification promotion in the whole country.Based on supply chain theory, institutional innovation theory, collective choice theory and forestry economic theory, the paper researched evaluation of forest certification in the northeast state-owned forestry enterprises and promotion issues through normative and empirical analysis, comparative analysis methods and so on. First, the paper analyzed forest certification operating mechanism and pointed that global supply chain, sustainability of supply chain, supply chain intervention were the main driving forces of forest certification, consumer choice theory was economic thinking behind the forest certification operation, governance theory made forest certification differentiated from traditional public policies that depended on the state power implemented, trust especially institutional credit ensured forest certification institution operated smoothly, corporate social responsibility of enterprises was the prerequisite of participating in forest certification actively and initiative; At the same time the paper evaluated status of forest certification in the northeast state-owned forestry enterprises, pointed that forest certification had the problems of dominating certification units and certification area were forestry bureau, choosing a single certified forest types and certification body, maintaining certificate was insufficient attention, collective action was not strong, analyzed the relationship of extent of forest certification promotion and stakeholders, pointed that extent of forest certification had a significant degree of correlation with forest certification willing of forest industries and the level of stakeholders promoting; On this basis, the paper analyzed forest certification willing of northeast state-owned forest enterprises by Logistic methods, pointed that the affecting certification factors mainly involved in market pressure, government support, situation of leaders attached importance, the importance of mutual recognition of certification systems, four factors had the same direction with we expected as well as. Second, On basis of determining key stakeholders of forest certification and the role of key stakeholders in the northeast state-owned forestry enterprises, the paper made use of factor analysis, importance-performance analysis and regression analysis, evaluated forest certification satisfaction in northeast state-owned forestry enterprises, pointed that the stakeholders in the northeast state-owned forestry enterprises were relatively satisfied with the overall forest certification, ecological efficiency had the highest score, followed by social and economic benefits.Again, the paper analyzed promotion strategic analysis of forest certification in the northeast state-owned forestry enterprises through SWOT-AHP method, pointed out that forest certification strategy should select SO and ST strategies, analyzed the idea of implementation of the strategy and procedures of forest certification promotion in the northeastern state-owned forestry enterprises; Finally, the paper pointed out specific countermeasures of forest certification promotion in the northeast state-owned forestry enterprises from enterprise capacity building, dynamic mechanism construction, government capacity building, supporting institutional capacity building and collective action aspects.